The definitive dataset on how Large Language Models (LLMs) crawl, synthesize, and cite Australian businesses. Powered by Reviewly's proprietary tracking infrastructure.
Generative Engine Optimisation (GEO) cannot be executed effectively using traditional SEO tools. Platforms like Ahrefs and Semrush are built to track Google SERP positions, not LLM citation frequency or AI crawler behavior. To solve this, Reviewly developed Project Frontier.
Project Frontier is a proprietary tracking infrastructure that monitors the active AI ecosystem. The data published on this hub is updated quarterly and serves as the foundation for our GEO strategies.
While most businesses are only aware of Googlebot, Project Frontier currently tracks 47 distinct AI crawlers actively scraping Australian websites. The most aggressive crawlers include:
Our data corroborates the Zyppy 2025 analysis: ChatGPT cites only 15% of the pages it retrieves. The primary reasons for exclusion are:
Traffic referred by AI engines (when a user clicks a citation link in ChatGPT or Perplexity) converts at a significantly higher rate than traditional organic search. Our aggregate client data shows a 4.4x higher conversion rate for AI-referred traffic, driven by the high intent of users seeking specific recommendations.
This dataset proves that traditional on-page SEO is insufficient for the AI era. To earn citations, Australian businesses must build a Distributed Authority Network (DAN) that satisfies the specific requirements of these 47 crawlers.
To see how your brand currently performs against these metrics, you need a custom analysis.
Reviewly's AI Visibility Audit uses Project Frontier data to map your current citation frequency, identify which AI crawlers are ignoring you, and provide a roadmap for GEO dominance.
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